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Huue
Huue
Huue is making cleaner jeans with an eco-friendly indigo dyeing process
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INVESTOR INQUIRIES
Climate Tech Industrial Bio Materials Sustainable Manufacturing IBSF08 2019 Series A(+) Climate Tech 100 Female Founders United States
* Data source: Crunchbase
Founded
2018
Employees*
2-10
Funding to Date*
$2.6M
Website
huue.bio
* Data source: Crunchbase
Michelle Zhu, CEO
"People are paying attention to how the food they put IN their bodies are made, and it's only a matter of time when they start paying attention to the clothes they put ON their body as well."
Jeans are a $100B market globally. Twenty thousand tons of indigo are produced annually for dyeing of jeans. Statistically, every American owns, on average, seven pairs of blue jeans.

Huue is making more sustainable jeans with their clean indigo dye made with microbial fermentation instead of traditional petrochemical synthesis. Biosynthetic indigo has five times less toxicity potential compared to chemical sources, and our dye is just as effective and easy for jeans makers to implement.

Team
Michelle Zhu
CEO & Co-Founder
Tammy Hsu
CSO & Co-Founder
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Company News
Sourcing Journal | November 30, 2021
Huue, Unspun and Others Make Time’s Best Inventions of 2021 – Sourcing Journal

Time listed the 100 top innovations of 2021 and the winners included fashion brands like Huue, Unspun, Bombas, Adidas and Allbirds.
Time | November 10, 2021
THE BEST INVENTIONS OF 2021

Groundbreaking innovations that are making the world better, smarter and a little more fun

Inc. | September 28, 2021
Inc Magazine’s Female Founders 100: The Most Inspiring Women of the Year

Most jeans manufacturers rely on petroleum-based dyes and pollutants. Tammy Hsu and Michelle Zhu are on a mission to revolutionize the industry with planet-friendly microbe-based dyes.
Sourcing Journal | September 07, 2021
Huue Partners with Ginkgo Bioworks to Scale Bacteria-Based Indigo Dye – Sourcing Journal

Huue partnered with Ginkgo Bioworks, Inc. to use its cell programming platform to accelerate production of its sustainable indigo dye.
Axios | August 19, 2021
Using synthetic biology platforms to clean up indigo dye-making

The partnership is an early example of Ginkgo’s aim to become the AWS of synbio.
Fortune | August 06, 2021
Synthetic biology could help business save the planet

Synthetic biology offers ways to reengineer almost everything humans consume—which in turn could radically reduce our environmental impact.
MIT Technology Review | July 01, 2021
Innovators Under 35

They’re looking to the future of quantum computing, energy policy, robotics, and more.
TechCrunch | July 15, 2020
Leaving the $3.2 Billion portfolio he helped build at IndieBio, Arvind Gupta joins Mayfield to create the Genesis Consortium

Arvind Gupta, the founder and head of IndieBio, is leaving the accelerator whose portfolio he helped build into a $3.2 billion life sciences powerhouse, to join the venture capital fund Mayfield. The move is a signal both of Mayfield’s increasing commitment to invest in a thesis around human …
Simulation | June 16, 2020
IndieBio #463 Michelle Zhu
Ecotextile News | March 20, 2020
Fashion for Good unveils latest batch of innovators

Fashion for Good unveils latest batch of innovators
Innovators Magazine | March 19, 2020
Startups changing the face of fashion

Thirteen international startups reshaping the fashion industry have been selected for the internationally-renowned Fashion for Good accelerator. For the first time, due to the deadly COVID-19 pandemic, the seventh batch were picked via a virtual selection day. They will now enter a nine-month programme of mentoring and funding support led by accelerator partners including adidas, […]
BBC News | January 31, 2020
Making beautiful colours without toxic chemicals

Dyeing clothes uses a lot of water and chemicals, but new tech is drawing on nature for colours.
just-style.com | December 03, 2019
Tinctorium uses bacteria to produce sustainable indigo

US start-up Tinctorium is attempting to tackle the challenge of producing sustainable indigo dye for the denim industry with the use of bio-engineered bacteria.
Chemical & Engineering News | November 10, 2019
Tinctorium cofounder Tammy Hsu wants to use bacteria to dye blue jeans

The entrepreneur explains how engineered bacteria can make indigo synthesis and dyeing more ecofriendly
Sourcing Journal | October 22, 2019
This Company Has a New Sustainable Solution to Create Indigo Blue

Tinctorium aims to bypass the chemical hazards that come with indigo production and create a more sustainable and eco-friendly alternative.
GreenBiz | July 23, 2019
Just how sustainable is that synbio startup?

To gain consumer confidence, life-cycle analyses and transparency are key.
Sourcing Journal | July 02, 2019
Tinctorium’s New Biologically Synthesized Indigo Has Adriano Goldschmied’s Attention

Fashion biotech firm, Tinctorium, has developed a new, biological way to synthesize indigo without the use of toxic chemicals or petroleum.
Spirit of 608 - Media Strategy & Fashion Business Podcast | April 21, 2019
Reinventing Indigo + A Better Future for Denim Through Bio-Fashion Entrepreneurship

Indigo may sound benign because, well, plants (?!) right? Not so fast. As it turns out, the vast majority of today’s denim gets its true blue hue from a synthetic process rich in harmful chemicals that create problems for water supplies and workers alike. On…
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