NotCo’s plant-based foods are on store shelves, but its AI engine “Giuseppe” is the real business

Matias Muchnik and Karim Pichara founded NotCo to modernize R&D in the food industry. While it might look like a plant-based food company, NotCo is in the data and AI business—and aims to disrupt R&D in many industries that use animal and plant ingredients.

It was March 2015 and Matias Muchnik was bracing for rejection. The vegan mayonnaise entrepreneur and former banking intern entered the office of Karim Pichara, Professor of Computer Science at UC- Chile and an AI researcher at Harvard. Matias needed a co-founder with AI expertise to launch a firm that he hoped could revolutionize plant-based food R&D. 

“I thought there was zero chance of convincing Karim to jump on board this thing,” says Matias, who’d never met Karim before. Matias only knew him by reputation; seven friends had studied AI under Karim. 

Matias Muchnik, founder & CEO of NotCo

Matias pitched Karim on developing an AI that could propose plant-based formulas that would produce meat and dairy substitutes tasty enough to supplant (no pun intended) the animal-based versions—and thereby reduce their carbon and overall environmental footprints. Matias had a great pitch, but he was also a 20-something with no scientific background. 

To Matias’ shock, Karim was impressed. He joined Matias’ fledgling NotCo as a co-founder and CTO. NotCo went on to raise $443 million and reach a reported $1.5 billion valuation, with backing from SOSV, Bezos Expeditions, Tiger Global, and Kaszek Ventures, among others. Just as impressively, Matias and Karim launched animal-based plant and dairy products like NotMilk, NotBurgers, and NotChicken and landed on the shelves of Whole Foods, Sprouts, and Amazon and on the menus at Shake Shack, Starbucks, Dunkin Donuts, and Burger King. 

But what did any of that have to do with AI? Far more than those consumer launches might suggest. NotCo developed those products using a proprietary AI that is transforming the speed, cost, and precision of developing plant-based foods. They call the AI “Giuseppe,” and it’s the foundation for their critical partnerships with leading food companies. Products like NotMilk, NotBurgers, and NotChicken are not the end game for NotCo. “We built a Trojan horse, and we’re just starting to release the soldiers,” says Matias. 

The middle of three brothers and the son of a banker, Matias was raised on Bloomberg TV and dinner table conversations about finance. The family rebel growing up, he played rugby instead of soccer like his siblings. Rugby turned Matias into a foodie and health nut. He wanted a diet that would improve his performance on the pitch, but nutrition experts never seemed to agree on which foods were “healthy.” Vegan products were particularly confusing. They were the holy grail one day and processed junk food the next. 

“Whenever an industry is generating that much confusion, it’s because the industry is broken and there are conflicts of interest,” says Matias, who chose to eat a plant-forward, flexitarian diet.

Matias earned his bachelor’s degree in economics at the University of Chile and landed an internship in banking. Entrepreneurs seemed to be the happiest of his banking clients. That observation, combined with his passion for food, led Matias to launch a vegan mayo startup. 

Matias’s venture, Eggless Company, produced, packed, labeled, and shipped vegan mayo from a friend’s garage. It was the right product, explains Matias, because Chileans put mayo on just about everything. Eggless Mayo became the top-selling alt-mayo in the country.

Matias exited Eggless Company in 2015 and joined an entrepreneurship bootcamp at the University of California-Berkely to figure out his next move in the food world. Matias knew that plant-based products had to capture mass market omnivores to make a difference for the environment. 

While plant-based meat and dairy were getting tastier, the glacial pace of food R&D made innovation too slow and prices too high. Food R&D was “archaic,” says Matias. “It’s literally two people in lab coats doing trial and error.” 

Karim Pichara and Matias Muchnik, co-founders, NotCo

At Berkeley, Matias learned that pharmaceutical R&D relied on AI to discover new medicines and formulations. What if food companies could do the same? To find out, Matias needed an AI expert, which is how he found himself in Karim’s office in 2015. At the time, Karim was applying AI to astronomy, but he quickly decided that changing the food system would be more meaningful.

He and Matias began developing NotCo’s AI, which they dubbed “Giuseppe” in June 2015. They soon discovered that Giuseppe was limited by a lack of data on the plant molecules that govern our experience of food, from smell and taste to texture and appearance.

So, Matias got an introduction to Pablo Zamora, a Chilean biotechnology professor at University of California-Davis who specialized in plant physiology. He referred Matias to Rodrigo Contreras Arredondo, a professor at the University of Santiago with similar credentials. Rodrigo made significant upgrades to Giuseppe. Both eventually joined NotCo—Pablo as a co-founder and Rodrigo as manager of research.

With Giuseppe working better and NotCo ready to test product-market fit, the team pitched The Hershey Company on developing plant-based milk chocolate. They flew to Hershey headquarters in Pennsylvania to present NotChocolate, their first product. Hershey loved it — so much so that they asked NotCo to sign an exclusive partnership. Matias and Karim declined, fearing that an exclusive deal would cap NotCo’s potential.

Throughout 2016, Matias and his PhD co-founders made, packaged, labeled, and delivered their first commercial product, NotMayo, for Chilean supermarkets. Meanwhile, Matias kept an eye on food tech news, which is how he stumbled upon IndieBio, venture firm SOSV’s biotech startup program. IndieBio had invested in two of the biggest names in animal-free foods: UPSIDE Foods (formerly known as Memphis Meats) and The EVERY Company (fka Clara Foods). “I thought, holy shit,” says Matias, “IndieBio is the NASA of food.”

The NotCo team sent over food samples and joined several calls with IndieBio’s crew to review their science and technology. NotCo was accepted. 

Matias represented NotCo full-time in San Francisco, while Karim traveled back and forth from Santiago. They mostly remember pitching investors—again and again and again—as they refined NotCo’s story.

That work paid off. Halfway through the program, IndieBio scheduled a trip to meet investors in Argentina. After pitching Hernán Kazah, a co-founder of MercadoLibre (Latin America’s largest tech company), NotCo raised a $3 million seed round led by his venture firm, Kaszek. NotCo graduated IndieBio in September 2017 with a powerful story and the funding to start work on new products.

NotCo promotional image. Photo credit: NotCo.

Matias and Karim decided to expand NotCo in Latin America first. That came with a challenging advantage. US and European vegans had learned to tolerate meh-tasting substitutes for meat and dairy. In Latin America, there was almost no vegan culture. NotCo would only grow if it outcompeted animal foods. 

Giuseppe made that possible. Giuseppe analyzes food at a molecular level to come up with plant-based recipes that replicate the flavor, texture, and nutritional profile, shortening the R&D process from years to months. Giuseppe draws on a proprietary database of more than 300,000 edible plants, which means it sometimes produces surprising formulations—like using pineapple and cabbage juices to make NotMilk taste like milk.

Matias and Karim believe that Giuseppe will become the R&D intelligence inside major food brands. That’s Giuseppe’s role in the Kraft Heinz Not Company joint venture created to come up with plant-based versions of Kraft’s classic products. Giuseppe can also help food scientists rapidly reformulate existing products if, for instance, supply chain issues, disease, or climate change lead to ingredient shortages. Today, Giuseppe’s outputs have led to more than twenty-four international patents.

Potentially, Giuseppe could disrupt R&D in any industry that relies on complex recipes, including supplements, pet care, and beauty products. That’s why Matias calls NotCo a Trojan horse—it’s a data company disguised as a food company. And it’s now behind the ramparts, positioned to replace animal ingredients in numerous industries. That’s welcome news for our warming planet.

The FDA and USDA approved Upside’s cultivated meat. Will it ever reach your table? Find out at the SOSV Climate Tech Summit.

UPSIDE Foods has made history yet again. The first company ever to create cultivated meatballs, chicken, and duck now has the first-ever approvals from the U.S. Food and Drug Administration (FDA) and Department of Agriculture (USDA) to sell its chicken commercially. UPSIDE chicken debuted August 4, 2023 at San Francisco’s Bar Crenn in partnership with three-Michelin-star chef Dominique Crenn. 

So, when will UPSIDE chicken be available at grocery stores and restaurants, not just at a $150 six-course meal? 

Cultivated meat still has some hurdles to clear. At the SOSV Climate Tech Summit (Sept 26-27 / free & virtual / register now), UPSIDE Foods founder and CEO Dr. Uma Valeti, MD will discuss the state of cultivated meat with Po Bronson, Managing Director of IndieBio and General Partner at SOSV. 

Cultivated meat is an important climate technology because livestock account for 10 to 20% of greenhouse gas emissions worldwide. Livestock also use almost 80% of the world’s agricultural land (lots and lots of feed…), consume 10% of annually available fresh water, and incentivize deforestation in places like the Amazon. Cultivated meat, on the other hand, is grown in bioreactors and could eliminate that collateral climate damage. The cells are nourished with a culture medium rich in oxygen, amino acids, glucose, vitamins, salts, and proteins, all of which can be sourced from plants and other clean sources.  

Uma’s journey to cultivated meat started during his upbringing in India, where he witnessed the mass slaughter of animals on several occasions and decided to give up meat. Later, as a cardiologist at the Mayo Clinic experimenting with cardiac stem cells, Uma realized he could stem the slaughter by growing animal tissues in bioreactors. He left medicine to prove that tasty, cultivated meat, indistinguishable from the animal-born variety, was possible. 

With SOSV’s IndieBio as his first backer, Uma produced the world’s first cultivated meat at IndieBio’s office in San Francisco.  UPSIDE has gone on to raise over $600M in funding from a mix of institutional, individual, and strategic investors that include TemasekAbu Dhabi Growth Fund (ADG), John Doerr, Bill Gates, Cargill, and Tyson Foods. In 2022, UPSIDE Foods was the subject of Meat the Future, an award-winning documentary about the quest for cultured meat, narrated by Jane Goodall.  

The Good Food Institute, a nonprofit think tank, tracks approximately 100 cultivated meat companies worldwide. The biggest hurdle for the category is cost—cultivated meats remain significantly more expensive than the government-subsidized variety enjoyed in the U.S. and elsewhere. Other challenges include texture and taste (particularly for premium cuts of meat) and public perception.    

What will it take for cultured meat to win in the $1.4 trillion global meat market?

Register today for the SOSV Climate Tech Summit to find out.

The Speakers

Dr. Uma Valeti photo

Dr. Uma Valeti

Dr. Uma Valeti is the CEO and Founder of UPSIDE Foods, the world’s leading cultivated meat company. UPSIDE Foods was the first company focused on growing meat directly from animal cells and has led the industry ever since. Since 2015, UPSIDE Foods has achieved numerous industry-defining milestones, including being the first company to produce multiple species of cultivated meat (beef, chicken and duck), to partner with the existing meat industry, and to sell a cultivated meat product in the United States. UPSIDE Foods has raised over $600 million from a diverse coalition of investors including Richard Branson, John Mackey, Bill Gates, Temasek, ADG, Softbank, Threshold, Baillie Gifford, Norwest, Cargill, Tyson Foods and Whole Foods. Uma’s vision is to enable people around the world to eat the meat they love, while transforming the food system to become more sustainable and humane. Uma has been featured in the Wall Street Journal, the Aspen Ideas Festival and SXSW. In 2019 he was named a “Global Thinker of the Decade” by Foreign Policy magazine. Uma is a Mayo Clinic-trained cardiologist and an adjunct professor in Cardiovascular Medicine at Stanford University.

Po Bronson photo

Po Bronson

Po Bronson is passionate about reconceptualizing complex challenges into more elegant forms, to broaden understanding and highlight priorities. He’s been at IndieBio SF since 2018. Po is a longtime science journalist honored with nine national awards, and author of seven bestselling books that are available in 28 languages worldwide. His work has been cited in 185 academic journals and 503 books. His background is in Economics. He learned finance at Credit Suisse and consulting at a division of Arthur Andersen. Prior to IndieBio he spent four years as a Futurist with Attention Span Media, consulting corporate innovation efforts for globally-recognized brands. Most recently, Po is the author of Decoding the World: A Roadmap for the Questioner, published by Twelve Books, a division of the Hachette Publishing Group.

SOSV Climate Tech Summit: A Conversation with Vinod Khosla and Sean O’Sullivan

Back in 2012 if you had predicted that the climate tech startup category would be worth $2.6 trillion today, you would have been laughed out of the room. That year was the nadir of first “clean tech” investing wave, which poured some $25 billion into earth-saving startups. Less than half of that capital was returned according to an infamous MIT postmortem (which conveniently excluded Tesla). Deep technology in particular “…consumed the most capital and yielded the lowest returns,” said the report. 

But two investors would have believed you. Their venture firms, Khosla Ventures and SOSV, continued to back deep tech, climate-focused companies despite the troubled track record. Today, the firms have two of the best climate portfolios in the world. Vinod Khosla and Sean O’Sullivan joined us at the SOSV Climate Tech Summit (Sept 26-27 / free & virtual) for a one-on-one conversation about the past, present and future of climate tech investing. 

Vinod, born in an Indian army household, migrated to the United States in 1976 and co-founded two landmark companies: Daisy Systems, the first major design software for electrical engineers, and Sun Microsystems, a pioneer in computing workstations and servers that invented the Java programming language. Khosla then joined Kleiner Perkins Caufield and Byers (KPCB) as a General Partner, leading investments in semiconductor company NexGen and internet routing pioneer Juniper Networks (earning a 2,500x return). He founded Khosla Ventures in 2004 partly to fund “science experiments,” as he puts it, and became an OG of the clean tech 1.0 investment wave. 

For Sean, born in New York City, the path to climate tech venture was also marked by early success. As an undergraduate engineer at Rensselaer Polytechnic Institute in 1986, he co-founded his first company, a desktop PC mapping app called MapInfo. Sean took the company public in 1994 and founded SOSV in 1995 to invest as a super angel. His early climate tech investments included Carma (2007), GetAround (2011) and Jump Bikes (2012), and today SOSV’s Climate Tech 100 is a powerful statement of Sean’s commitment to the category.

When most VCs gave up on cleantech around 2012, Vinod and Sean kept exploring and investing. Vinod called for “Reinventing Societal Infrastructure with Technology” in a 2018 blog post. Innovation in food, health, housing, transportation, industry—“The big needs in society”—would inherently produce cleaner, climate-friendly technologies, he argued. Sean, meanwhile, scaled SOSV from a personal investing vehicle into a global firm focused on “deep tech for human and planetary health.” Across industries, there was an opportunity for the “reinvention of all of these different means of production,” as Sean told Bloomberg earlier this year.

Today, Khosla Ventures has $15B under management and has invested in over 30 climate tech companies. Four have gone public—Amyris (bio-based materials), QuantumScape (solid state batteries), View (smart buildings), and LanzaTech (climate-friendly materials and fuels). Khosla also backs several climate unicorns including Commonwealth Fusion Systems (nuclear fusion) and Impossible Foods (plant-based meats).

SOSV has $1.5 billion under management and operates the IndieBio and HAX startup development programs, which launch 100+ pre-seed companies a year in bio-tech and hard tech. Many of those are climate tech companies, and Pitchbook has recognized SOSV as the most active investor in climate globally. The top 100 companies in the SOSV climate portfolio represent $11.69B in value and have raised $3.77B. They include unicorns like Perfect Day (fermentation-based proteins), NotCo (plant-based proteins using AI), UPSIDE Foods (cultured meat), and Formlabs (3D printing). Khosla Ventures and SOSV have co-invested in two climate startups: Oobli (sweet proteins) and Vertical Oceans (shrimp farming).

What can we learn from these titans of climate tech about backing breakthrough “science experiments”?

Catch the full session—and all others from this year’s Summit—here.

Learn more about the Summit.

The Speakers

Vinod Khosla photo

Vinod Khosla

Vinod Khosla is an entrepreneur, investor, and technology fan. He is the founder of Khosla Ventures, focused on impactful technology investments in software, AI, robotics, 3D printing, healthcare and more. Mr. Khosla was a co-founder of Daisy systems and founding CEO of Sun Microsystems where he pioneered open systems and commercial RISC processors. One of Mr. Khosla’s greatest passions is being a mentor to entrepreneurs, assisting entrepreneurs and helping them build technology-based businesses. Mr. Khosla is driven by the desire to make a positive impact through using technology to reinvent societal infrastructure and multiply resources. He is also passionate about Social Entrepreneurship. Vinod holds a Bachelor of Technology in Electrical Engineering from IIT, New Delhi, a Master’s in Biomedical Engineering from Carnegie Mellon University and an MBA from the Stanford Graduate School of Business.

Sean O’Sullivan photo

Sean O’Sullivan

Sean O’Sullivan is an entrepreneur, venture capitalist and philanthropist. He started SOSV in 1995, and today the firm operates two pre-seed startup development programs, HAX and IndieBio, which graduate more than 100 companies each year in bio tech and hard tech addressing the broad mission of “human and planetary health.” The states of New York and New Jersey committed $25 million each to support IndieBio in New York City and HAX in Newark. Sean’s family foundation wrote the first major check for Salman Khan’s Khan Academy and also co-founded CoderDojo and the Autism Impact Fund. Sean holds a Bachelors of Science in Electrical Engineering from Rensselaer Polytechnic Institute and a Masters of Fine Arts in Film Production from the University of Southern California.

At the SOSV Climate Summit, IndieBio’s Po Bronson and three founders talk ag tech at the intersection of food security and climate change

Farming, the world’s oldest industry, is both a cause and victim of climate change. The UN’s Food and Agriculture Organization (FAO) estimates that 31% of CO2 equivalent emissions come from the agri-food system. At the same time, climate change threatens to reduce crop yields and increase the risk of crop failure by, among other things, intensifying heat and drought and decimating pollinators like bees.  

New agricultural technology (agtech) could reduce emissions and enable us to produce more and better food, even in a warming world. Towards that end, VCs invested a record $4.9 billion into 440 agtech startups in 2021, with big rounds for alternative proteins and vertical farming. But what makes an agtech company a climate tech company, and what doesn’t? Are farmers prepared to trust and partner with tech startups?

The SOSV Climate Tech Summit (Oct. 25-26 / free & virtual / register now) presents a panel of three agtech innovators addressing different dimensions of climate change. 

Matias Viel is founder and CEO of Beeflow, which creates and manages pollination programs that increase crop yields by up to 60%. By rearing stronger and smarter bees, Beeflow could protect populations against climate change, optimize agricultural land use, and minimize use of pesticides, a significant source of emissions. Beeflow is a graduate of SOSV’s IndieBio startup program and has raised $11.3M to date from investors including Ospraie Ag Science and Grid Exponential.

Toni Wendt is Head of Technology Development and Operations at Traitomic, a Carlsberg Group subsidiary that uses molecular genetics to develop beneficial traits in crops—like higher nutritional value and resistance to hot, dry weather. Traitomic was born at the Carlsberg Research Laboratory (CRL), which researches all things related to brewing, including crops. The team uses a non-GMO breeding method called FIND-IT, co-invented by Toni, to rapidly identify useful crop variants and breed them into new varieties.  

Making its debut at the SOSV Climate Tech Summit is N3, an IndieBio graduate led by founder and CEO Dr. Josh Silverman, a repeat biotech founder and expert in methane conversion. Livestock accounts for 14.5% of global greenhouse gas emissions, while production of ammonia—mainly for fertilizers—is responsible for 1.8% of CO2 emissions. N3 addresses both problems by collecting cow methane (mostly burps, but some farts) from the dairy house and piping it to dirt microbes which convert methane into nitrogen-rich fertilizer (ammonia). N3 can turn any source of methane into ammonia.

The panel will be moderated by SOSV General Partner Po Bronson, Managing Director of IndieBio. He is an award-winning science journalist and author of seven best-selling books, most recently Decoding the World: A Roadmap for the Questioner, which focuses on the synbio revolution.  

Will agtech make a difference for climate change mitigation and adaptation? 

Register today for the SOSV Climate Tech Summit to find out

Also, be sure to check out other ag-related panels covering precision fermentation, vertical farming, and plant-based dairy

Matias Viel is an award-winning innovator and entrepreneur working to build a food system more in harmony with nature. He is the founder and CEO of Beeflow, a biotech company that helps farmers improve the impact of pollination and improve the health of bees through proprietary technologies and advanced scientific knowledge so that farmers can produce a bigger crop without needing additional inputs. He was awarded the 2018 MIT Innovators under 35 award.

Toni Wendt is a passionate trait developer with a PhD in crop genetics and over 10 years’ experience in genetic crop improvement. During his time at the renowned Carlsberg Research Laboratory, Toni co-invented Carlsberg’s non-GM trait development technology ‘FIND-IT’ and co-founded the Carlsberg venture Traitomic. Today Toni is supporting Traitomic’s journey to utilize advanced genetic screens to provide more diverse, nutritious, and sustainable food for the future.

Dr. Josh Silverman is founder and CEO of N3, an agtech company that upcycles methane into ammonia-based fertilizer. Dr. Silverman has over 20 years of successful entrepreneur experience in new biotechnology research, development and commercialization and is a world leader in methane conversion technologies. He has been involved in raising over $300M in equity financing over his various companies, resulting in over $1.7B of cumulative exit value to date. 

Po Bronson is passionate about reconceptualizing complex challenges into more elegant forms, to broaden understanding and highlight priorities. He’s been at IndieBio SF since 2018. Po is a longtime science journalist honored with nine national awards, and author of seven bestselling books that are available in 28 languages worldwide. His work has been cited in 185 academic journals and 503 books. Most recently, Po is the author of Decoding the World: A Roadmap for the Questioner.

Is the world’s largest brewer the secret to scaling green food production? Find out at the SOSV Climate Summit

Food tech founders
Food tech founders

For millennia, food innovators have used fermentation to create delicious things like beer, yogurt, and sourdough bread. Now, at least 88 precision fermentation startups have collectively raised more than $2.8 billion to develop animal proteins—without the animals and associated greenhouse gas emissions. Essentially, they program microorganisms to produce proteins chemically identical to those found in nature. But can they ferment these proteins in quantities great enough to replace the farmed versions? 

At the SOSV Climate Tech Summit (Oct. 25-26 / free & virtual / register now), discover how BioBrew, an AB InBev-affiliated project,  and The Every Company (fka Clara Foods) are partnering to scale up fermented proteins.

EVERY founder and CEO Arturo Elizondo has built a food tech unicorn that makes real animal protein through precision fermentation without using a single animal. Elizondo’s team has raised $240M backed by McWin, Rage Capital, Temasek, Wheatsheaf Group, SOSV, TO Ventures, and Prosus Ventures. A graduate of SOSV’s IndieBio program, EVERY has earned praise for its animal-free egg white proteins, now used in Chantal Guillon macarons and Pressed protein smoothies.      

Also joining the panel is Patrick O’Riordan, founder of BioBrew, whose team focuses on precision fermentation at commercial scale. BioBrew is backed by ZX Ventures, the investment arm of AB InBev, the world’s largest brewer. In April 2021, BioBrew and EVERY inked a deal to ramp up production of animal-free egg proteins. By applying technology from Ab InBev, perhaps BioBrew and EVERY can ferment at a scale that would disrupt factory farming and make a difference for the climate. 

Dr. Pae Wu, General Partner at SOSV and Chief Technical Officer at IndieBio, will moderate the panel. An electrical engineer by training, Dr. Wu transitioned into biotechnology while serving the Defense Advanced Research Projects Agency (DARPA).

Is the world ready for ferm-to-table proteins? And will they make a difference for our climate? 

Register today for the SOSV Climate Tech Summit to find out

Learn more about the Summit. 

Arturo Elizondo is Founder and CEO of food technology company, The EVERY Company, based in Silicon Valley. EVERY leveraged precision fermentation to brew real animal proteins without the use of a single animal – starting with the world’s first animal-free egg proteins made without chickens. 

Prior to founding EVERY under the name Clara Foods in 2014, Arturo served under Supreme Court Justice Sonia Sotomayor, the U.S. Department of Agriculture, and the investment bank Credit Suisse. 

Patrick O’Riordan is founder and Global Head of BioBrew, a corporate venture of AB InBev that aims to bring advanced precision fermentation to commercial scale. Previously, O’Riordan was co-founding partner and VP Exploration at ZX Ventures, the global investment and innovation group of AB InBev. He holds a PhD in Food Science & Technology from University College Cork, Ireland.

Dr. Pae Wu is a Partner at SOSV and CTO at IndieBio, where she is responsible for portfolio management and technical oversight. Prior to joining IndieBio, Pae served as the Scientific Director of Telefónica’s moonshot factory, Alpha (in Barcelona). She was Science Director at the US Office of Naval Research – Global (out of Singapore), and technical consultant at the Defense Advanced Research Projects Agency (DARPA).

NotCo founder Matías Muchnik is speaking at the SOSV Climate Tech Summit

Can plants replace the animals in our diet? Livestock accounts for 14.5% of global greenhouse gas emissions, uses almost 80% of worldwide agricultural land (including cropland for animal feed), and consumes 10% of annual available freshwater. Yet livestock provides less than 20% of humanity’s calories. If innovators could make plants taste like actual dairy and meat, would enough people eat them to make a difference for climate change? 

NotCo CEO Matías Muchnik joins the SOSV Climate Tech Summit (Oct. 25-26 / free & virtual / register now) to discuss how his company’s plant-based dairy and meat might outcompete livestock. A food tech unicorn based in the US and Chile, NotCo and its proprietary AI, named Giuseppe, have engineered a plant-based milk claimed to taste, cook, and blend just like cow’s milk. And it’s on grocery shelves today.

A graduate of SOSV’s IndieBio program, NotCo has raised over $350 with investors ranging from Tiger Global and DFJ Growth to Formula One driver Lewis Hamilton, tennis player Roger Federer, and the musician Questlove. Through partnerships with Burger King, Shake Shack, SmashBurger, Starbucks, and Kraft Heinz, NotCo aims to change eating habits at scale.  

We’ll ask Muchnik whether we have reached peak milk and what comes next. Can Giuseppe develop other plant-based animal products that match the real thing on not just taste and price, but nutrition? What will it take for plant-based foods to put a dent in emissions?

Interviewing Matias Muchnik will be Amanda Little, writer in residence at in the English and CSET departments at Vanderbilt, where she teaches investigative journalism and science writing. She is the author of The Fate of Food: What We’ll Eat in a Bigger, Hotter, Smarter World (Random House: Crown/Harmony), which explores how we’ll feed humanity sustainably and equitably in the climate change era.

Register today for the SOSV Climate Tech Summit to find out

Learn more about the Summit.

Matías Muchnick is the CEO and founder of NotCo, the international plant-based food tech company founded in Chile that is now the fastest growing food tech brand in Latin America. At just 32 years old, Muchnick has led the company to success on a global scale, having achieved unicorn status at a valuation of $1.5 billion in 2021.