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Plant-based goods to nourish our world
Funding to Date*
Betty Tang, CEO
Most plant-based milk alternatives only have one or two grams of protein, if any. A better solution would be a product that not only tasted good but was healthier and better for the environment.
Oatmilk uses 12 times less water than dairy and 7 times less water than almond milk to produce.

Upright is on a mission to make delicious foods that are better for people and our planet. Their first product is a category-defining high-protein, allergen-free instant oatmilk in three creamy, delicious flavors: original, vanilla, and chocolate.

Each tasty cup of Upright oatmilk packs the same key nutrients as dairy, without the unwanted allergens or environmental impact. Ready whenever and wherever you want it: just add water!