Nov 18, 2021
Starbucks tests alt-milk from unicorn startup Perfect Day

The Bloomberg article “Starbucks Tests Alt-Milk From Unicorn Startup Perfect Day” reports two Starbucks stores in Seattle will consumer test milk made by alt-dairy startup Perfect Day (SOSV RebelBio01). Made using yeast and age-old fermentation techniques, the Perfect Day milk-alternative works as foam or steam and can be served hot or iced. The article reports there will be no additional charge for Perfect Day milk, and that Starbucks is increasingly experimenting with other non-dairy menu items such as plant-based milk produced by another SOSV unicorn, NotCo (IBSF05 2017).