Oobli
Making healthy foods sweet with protein
* Data source: Crunchbase
- Founded
- 2014
- Employees*
- 11-50
- Funding to Date*
- $5.5M
- Website
- oobli.com
"The American consumer doesn’t always like the tartness or sourness of a Greek yogurt, for example, so many brands add a lot of sugar. If you formulate with miraculin, you don’t have to do that. It’s the same with granola, and with lemonade, or other sugary acidic drinks with ascorbic acid or citric acid added."
The West African natives chewed the 'miraculous berry prior to food consumption to make acidic foods with an overly sour taste, such as kankies (sour cornbread), or intensely sour drinks, such as palm wine and pitt, more palatable.
Oobil (formerly Joywell Foods) is a food tech company focused on building new and exciting foods around the best tasting and healthiest sweeteners in the world. These sweeteners are natural, exotic fruit proteins that evolved to provide sweetness without sugar. We produce our proteins through both plants and fermentation, then use them as ingredients to make our low or no sugar food products.